How we use AI, and how we label it
We use AI to help families make a memorial film quickly: to restore faded photos, put them in order and give some of them gentle movement. We think you should always know which parts are made by AI. This page lists them, and explains how we mark every film so that no one mistakes it for real footage.
Our principle is simple: remembering, not recreating. We do not bring anyone back.
What AI does in your film
| Step | What AI does | Who checks it |
|---|---|---|
| Photo order | Estimates the decade of undated photos from what is in them, so the film runs from childhood to later life | You — you can drag photos into any order |
| Restoration | Repairs scratches, fading and blur on the photos you mark | You approve each before/after |
| Movement | Adds slight, natural movement to a few selected photos (a breeze, a turn of the head). These moments are generated: they never happened | You see them in the preview and can remove any |
| Music | Generates an instrumental soundtrack for your film | You choose the mood |
| Life story text | Helps turn your answers into a short life story for the card and narration — only from what you told us | You approve every word |
| Narration (optional) | Reads the life story in a calm synthetic narrator voice | You choose whether to include it |
What we never do
- Clone the voice of the person who died, or anyone else.
- Make the person speak, or create a talking avatar or chatbot of them.
- Invent facts, events or quotes for the life story.
- Use your photos to train AI models.
- Accept photos of celebrities or public figures, or intimate images.
How every film is labelled
- Visible label: a small “AI” mark on the animated moments, and a closing card: “Photos restored and animated with AI.” The same notice appears on the download page and in the delivery email.
- Content Credentials (C2PA): a signed, machine-readable record inside the video file saying that it contains AI-generated material.
- Metadata: standard IPTC/XMP fields marking the file as containing AI-generated content.
- Watermarks from our providers: for example, the film’s generated music carries an inaudible watermark added by the music model.
Please keep these labels in place. When you upload the film to YouTube, tick the box for altered or synthetic content (YouTube Help); Facebook, Instagram and TikTok read Content Credentials and may add their own “AI info” label automatically.
The rules we follow
Article 50 of the EU Artificial Intelligence Act applies from 2 August 2026. It requires AI-generated or manipulated images and video to be marked in a machine-readable way (Art. 50(2)), and requires that content resembling real people — which a moving photo of a real person can be — is disclosed as artificially generated or manipulated (Art. 50(4)). For evidently artistic or creative work, the disclosure may be made in a way that does not spoil the viewing, which is why our label is small and quiet.
The EU’s AI omnibus (Regulation (EU) 2026/1744) gives existing systems until 2 December 2026 for the machine-readable marking. In Memoriam Film launches after 2 August 2026, so we apply the marking from day one. We follow the European Commission’s Code of Practice on marking and labelling AI-generated content, published on 10 June 2026.
Questions or concerns
If you think a film made by us is being used to mislead, or you appear in one and want to be removed, write to support@inmemoriamfilm.com.
Sources we checked
- Article 50: transparency obligations — artificialintelligenceact.eu (text of Regulation (EU) 2024/1689) (read 2026-10-05)
- Transparency obligations under Article 50 AI Act — FAQ — European Commission (read 2026-10-05)
- Code of Practice on marking and labelling AI-generated content — European Commission, 2026-07-31 (read 2026-10-05)
- EU icons for labelling AI-generated content — European Commission, 2026-09-24 (read 2026-10-05)
- Digital Omnibus on AI has been published — Cuatrecasas, 2026-07-24 (read 2026-10-05)
- Disclosing use of GenAI content — YouTube Help (read 2026-10-05)